Raymond Hussain quit his job, spent his savings and set out to build the first local-sports streaming app in the Caribbean. It went badly, then it went very well, then he sold it.
It starts in Kingston, Jamaica.
The idea was simple. Be the first to bring a video streaming app with a focus on local sports to the Caribbean. All I had to do was acquire the local streaming rights then launch and manage the platform. I said “how hard could that be” and jumped all-in.
I quit my job and invested my savings. I was terrified of failing so I planned every step.
It was a disaster.
People couldn’t use our payment system, the streams crashed, nothing went the way I expected. It took me 4 months of trial and error to build a small tribe of people to trust and subscribe to us.
Fast forward 2 years and a lot of testing. I had built the largest sports audience in the market, outperformed legacy television providers with the same content, and then sold the company.
If you are looking for a place to start optimising your OTT operations, steal this formula. The truth is you do not have to be smart. You just have to test a lot of ideas.
But you don’t have to do this on your own. Connect with us for instant access to a team of curious professionals with years of good and bad ideas in launching and managing a video streaming service.