For media rights holders
and sports federations

Maximise your audience’s commercial value

We help you capture first-party data and turn audience activity into sponsorship, platform and direct-to-consumer revenue.

  • Live in 30 days
  • You own the data
The fan club overview screen, showing a token balance, a running activity feed and open prize draws.

Trusted by media rights holders and federations in the Americas and Western Europe

You built the audience.
You don’t control the relationship.

“400 people viewed” is a number.

“400 members told us they hate their Samsung TV”

That is an LG sponsorship waiting to happen.

How it works

From viewer
to sponsor deck.

A couple laughing together in a cinema audience, popcorn between them.

Direct relationships

We launch a membership club under your brand and run it every day. Every join is an opt-in.

  • Games, predictions, points and prizes
  • Daily community management
  • Targeted notifications
  • Support desk inside the club
A person studying figures on a monitor, chin resting on one hand.

Human insights

Every game played, question asked and message opened is logged to the member’s profile in your CRM.

  • First-party database and CRM you own
  • Segments by behaviour, location, device and interest
  • Member records held to SOC 2 standards
  • Live dashboard reporting
A small team gathered round a screen in a studio, an ON AIR sign lit behind them.

Revenue

You hand sponsors a described, opted-in segment and route offers to the members most likely to buy.

  • Sponsor-ready segment reports
  • Competitions, merchandise, ticketing and direct-to-consumer offers
  • YouTube and platform revenue from rights-compliant highlights
  • Revenue paid into an account you own

Customers

Built for brands whose audience is the business

FAQ

Your questions, answered

Can’t find what you’re looking for? Book a call.

What are the next steps?

Live within 30 days. The engagement runs as a six-month pilot with monthly performance reports, reviewed quarterly against agreed targets.

  1. A quarterly digital revenue and audience growth plan, aligned to your commercial calendar.
  2. We launch your branded club, engage your audience and segment the resulting profiles.
  3. You present a described, opted-in audience to a sponsor.
Who owns the audience?

You do, in full. The audience resides in your CRM. We act as the operator, not the owner, and should you choose to end the engagement you retain all of the data.

  • You own the customer journey.
  • You own the database.
  • You own the revenue. Every payment is received into an account you control.
How are fees structured?

Fees are structured to align our incentives with yours: a fixed monthly fee covering the platform and the team operating it, plus a share of new revenue once you have received it.

What does Heartbeat Media operate?

We operate the club under your brand, week to week. That covers daily community management, the games, predictions, points systems and prizes, the targeted messaging that supports them, and the support desk inside the club.

Do you still offer live stream monitoring and QA?

Yes. Eyes-on-glass monitoring of your live streams and technical quality assurance are available alongside the club. Ask on the call.

What information do sponsors receive?

A described segment, never a list of individuals. Sponsors receive the size and composition of an audience. We do not sell personal data, and individual records are never disclosed to a sponsor.

How is member data protected?

Member records are held to SOC 2 compliance. Any member may request erasure of the data we hold about them, and data is erased within 30 days except where retention is required by law.

What if the pilot does not deliver?

A 30 day money-back guarantee applies.