For media rights holders and sports federations

Maximize your audience’s commercial value

We run a membership club to capture first-party data, and turn audience activity into sponsorship, platform and direct-to-consumer revenue.

  • Live in 30 days
  • You own the data
The fan club overview screen, showing a token balance, a running activity feed and open prize draws.

Trusted by media rights holders and federations in the Americas and Western Europe

You built the audience, but you don’t own it.

You can do very little with “400 people viewed.”

You can do a lot with “400 people told us their Samsung TV won’t load the channel this week.”

That is an LG sponsorship waiting to happen.

How it works

One team, from support
to sponsor deck.

A couple laughing together in a cinema audience, popcorn between them.

Direct relationships

We run the membership club, brand it as yours, and operate it every week.

  • Secure SOC2 compliant member records
  • Games, predictions, and points systems
  • Daily community management
  • Targeted notifications
A person studying figures on a monitor, chin resting on one hand.

Analytics

You get deeply segmented profiles shaped by daily interactions and tailored to sponsors.

  • First-party database and CRM
  • Segmentation by real behaviour
  • We design targeted messaging
  • Live dashboard reporting
A small team gathered round a screen in a studio, an ON AIR sign lit behind them.

Revenue

You hand sponsors a deeply described, highly engaged audience of verified buyers.

  • Tailored sponsor-ready reports
  • Competitions, merchandise, ticketing
  • Rewards bidding system
  • Currency in exchange for tokens
Someone at a laptop in a bright office, smiling at what is on screen.

Customer support

The longer we run your desk,
the sharper the fan record gets.

Someone watching a monitor in a dimly lit room.

Eyes-on-glass

Measured performance on your
most valuable real estate.

Two fans watching something together on a tablet on a city street at night.

Quality assurance

Understanding your customer from
the technical root cause.

Customers

What our customers say

FAQ

Your questions, answered

Can’t find what you’re looking for? Book a call.

What are the next steps?

Live within 30 days. The engagement runs as a six-month pilot, reviewed quarterly.

  1. A quarterly digital revenue and audience growth plan, aligned to your commercial calendar.
  2. We launch your banded membership club, engage your audience and segment the resulting profiles.
  3. You present a described, opted-in audience to a sponsor.
Who owns the audience?

You do, in full. The audience resides in your CRM. We act as the operator, not the owner, and should you choose to end the engagement you retain all of the data.

  • You own the customer journey.
  • You own the database.
  • You own the revenue. Every payment is received into an account you control.
How are fees structured?

Fees are structured to align our incentives with yours: a fixed monthly fee covering the platform and the team operating it, plus a share of new revenue once you have received it.

What does Heartbeat Media operate?

We operate the membership club under your brand, week to week. That covers daily community management, the games, predictions and points systems, and the targeted messaging that supports them.

What information do sponsors receive?

A described segment, never a list of individuals. Sponsors receive the size and composition of an audience. We do not sell personal data, and individual records are never disclosed to a sponsor.

How is member data protected?

Member records are held to SOC 2 compliance. Any member may request erasure of the data we hold about them, and data is erased within 30 days except where retention is required by law.

What if the pilot does not deliver?

A 30 day money-back guarantee applies.