Build the most engaged community in your niche through simple, repeatable games. Then sell sponsors a well-understood, opt-in audience and finally stop having to ask for your audience data.
Fans play short games during and around shows. Every tap earns them something, and every answer tells you something worth selling.
No new app to download and nothing to fill in. A question appears during the broadcast, the fan taps once, and tokens drop into their balance before the game restarts.
Tokens convert to season points, and points put a name on a leaderboard. A fan who came for one game comes back for the standing, so you get a repeat visit every week rather than a single spike.
Every answer, every game and every session lands against a real member record. You stop asking your platform partner for audience data, because you already hold it, and you can hand a sponsor a described audience instead of a viewer number.
Because fans hand this over freely, in exchange for fun and rewards, it is accurate and consented. The industry term is zero-party data. It is worth more than anything inferred or bought, because the fan chose to tell you.
We build a small library of game formats around your shows, then run them on the channels your fans are already in. A question drops during or just after a broadcast, fans answer with one tap, and they earn tokens for doing it. Tokens convert to season points, and the points build a season leaderboard, which is what brings them back next week rather than just once.
Every answer is written against a member record in your CRM. Within a few rounds you are holding a live picture of who your audience is and what they actually want, and that is the thing a sponsor pays for. Nothing here needs a new app. Setup on the first show takes about two weeks.
Fans opt in, they can see what they have shared, and they can leave and take their record with them. Nothing is scraped, inferred or bought from a third party. The fan chose to tell you, which is why the industry calls it zero-party data and why it holds up under GDPR and similar regimes.
Sponsors never receive a list of people. They receive the size and the shape of a segment, for example, 40,000 members of whom 1 in 3 want a better hydration option. You keep the underlying records, and you keep the relationship. That is deliberate, and it is the part most programmes get wrong.
We do. Heartbeat writes the round, schedules it against your fixture list, moderates the replies and sends you the read-out. Your side of it is roughly twenty minutes a week, spent approving next week's questions.
That is the honest reason most loyalty programmes die: someone has to feed them. We run it as a service so it keeps running after the launch week, and you can take it in-house later once the habit is set.
The fan club demo is unlocked.