Heartbeat Workflow · Stage 1

Content Engine

Always-On AI-Powered Traffic Live

Match clips, news posts, and social content generated and published around the clock, every piece pointing fans back to properties you own — and structured so AI search engines can find you when younger fans ask them questions instead of Google.

Stage 1 of the workflow  ·  Live in 14 days  ·  Or you don’t pay

24/7
Always publishing
14d
Kickoff to live
About this stage

Content Automation is the intake valve of the workflow. It turns your rights, archive, and matchday feed into a constant stream of clips, posts, and stories, published to every channel on a schedule no human team could keep.

The point is not content for its own sake. Every piece links back to properties you own, so borrowed audiences on social become owned traffic on your site and app, where the next stage takes over.

Stage
1 of 3 — Capture attention
Deployment
Under 2 weeks
Engineering
Not required on client side
Integrations
YouTube, Meta, TikTok, X, your OTT platform and CMS
Tags
ContentTrafficAutomationOTT
Built to be found by AI, not just Google
Younger fans ask, they don’t search
Search behaviour has moved to AI assistants. If your fixtures, results, and stories aren’t structured for machine reading, you are invisible in the answer.
Every asset is machine-legible
Schema markup, clean semantics, and consistent metadata ship with every piece the workflow publishes — no separate SEO project.
The traffic lands on you
Whether a fan arrives from an AI answer, a social clip, or a search result, the destination is a property you own and measure.